Social media has become an intrinsic part of our daily lives-providing a platform to connect, express our opinions, networking, conducting business etc. With over 3.7 billion active social media users worldwide, it is an opportunity for businesses to build brand…
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Once your business has started generating consistent revenues with a regular intake of new customers, you can safely assume that you have moved into the Stability Phase from the Start-up Phase. With the teething problems over and a steady cash…
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The challenges of modern marketplace amongst other things demand a customer centric approach for companies to succeed. As our world becomes increasingly digital, user experience assumes a critical mass. Improving the customer experience lowers the operational costs, solidifies your customer…
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NFTs or non-fungible tokens are the new buzzword in the digital world. But to a layman what are NFTs and what is all the hype around them? What are NFTs? NFTs are ‘one-of-a-kind’ or unique assets in the digital world…
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The coronavirus pandemic has changed our world in more ways that we can imagine. Who would have thought that a virus can bring the whole world to a virtual standstill in this modern age and force us to reimagine and…
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The advancement of technology has revolutionized the global market in each segment, with it the mutual trust and cooperation among global parties has witnessed a spurt. The growth in financial technology has gathered momentum in the past few years. The…
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A great idea strikes, and a startup starts. You start planning about your products/services, pricing, payroll and other things. You start devoting time to your business strategy, pitch deck and marketing but not your ‘books’. But such businesses don’t last…
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When you start or own a business you are so excited, and you chalk out goals for it as well as for yourself. Trying to make decisions while juggling with these goals becomes overwhelming at times and time consuming as…
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Building a startup is no cakewalk. To develop an idea into a full-grown business beyond a solo founder is a humongous task. Several tasks are required to be handled like legal, financial, marketing, operations, intellectual property, human resources issues and…
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Setting goals, creating budget, and defining the details is easier but putting things in practice is the real and most difficult task that needs to be achieved. After all the planning and putting things on paper, the question that arises…
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