Role of Social Media in an Organization’s Growth
Social media has become an intrinsic part of our daily lives-providing a platform to connect, express our opinions, networking, conducting business etc. With over 3.7 billion active social media users worldwide, it is an opportunity for businesses to build brand awareness, connect with customers and generate more leads. If used correctly, social media can be a potent tool of a company’s business marketing strategy.
However, exploring this space can be quite challenging as it is continuously evolving. To keep pace and get an impressive RoI, here are a few points to keep in mind when using social media as a business tool:
Choose your social media platforms carefully:
Since there are hundreds of applications, you need to choose your channels carefully according to your customer base. For a B2B company, platforms like Linkedin are more valuable as it helps you to connect with other professionals in the business. Platforms like Twitter, Instagram create brand awareness and encourage interaction with the customer.
According to the rule of 7, prospects need to see or hear about the brand at least 7 times before making a buying decision. Hence social media can help your brand gather views and build a better brand awareness.
Since many people now turn to Facebook or Twitter to find information or report grievances,
having a responsive social media presence is important. Tracking feedback and listening to complaints can be effective to build your reputation as a responsive and caring brand.
Make your brand relatable:
Social media helps to create human connections with your customers. The ability to introduce your employees and showcase your achievements humanises a brand. It showcases brand authenticity and in turn builds trust.
Sharing content from your website or posting links to blogs on your social media channels is an effective way to drive traffic to your website. Teasing content via “link in bio” in Instagram, directs the followers to your website. The important point to remember here is to include your website link in all your social media accounts so that customers can find you in one click.
One key way to drive “social” word-of-mouth is to partner with influencers. It increases the conversation around your brand, building awareness and credibility and potentially driving sales.
e.g. Korean plant food company Unlimeat partnered with chefs and culinary schools to showcase their products increasing the visibility around the brand.
To summarise, amongst all the benefits of social media, it can be a tool to gain insights on your customer base. This in turn helps to tailor your marketing strategy and cater to your audience better and helps you keep the proverbial ear to the ground.
JaZaa Business Services takes pride in its long-term associations with start-ups from varied industries and worldwide locations. We provide end to end business solutions to Start-ups right from its early stage to its development phase. We aim to provide wholesome and qualitative services to our clients by focusing on their growth and overall development. We deeply value our relationship with clients and look forward to serving them in the best of their interests.
We also give CFO services along with accounting and bookkeeping. All the data analysis is done, for our clients, to take decisions accordingly. Financial management is a daunting task as it encompasses all the departments and the whole company. Working with us enables our clients to have someone who has a clear understanding of their goals and has the expertise to help them achieve these goals and turn their dream into a reality.
Our group company JaZaa Designs caters to many clients in handling their social media accounts and provides SEO services as well.