One of the biggest pitfalls of an increasingly digital and connected world is the vulnerability of exposure to cyber-attacks. Reports of cyber attacks or security breaches are becoming all too frequent. The financial burden of these attacks can be understood…
Continue ReadingAs more and more start-ups come into play, it is imperative for the entrepreneurs to understand the significance of negotiating the deal terms with an investor. Here, one cannot highlight the importance of the document governing the terms of the…
Continue ReadingSocial media has become an intrinsic part of our daily lives-providing a platform to connect, express our opinions, networking, conducting business etc. With over 3.7 billion active social media users worldwide, it is an opportunity for businesses to build brand…
Continue ReadingOnce your business has started generating consistent revenues with a regular intake of new customers, you can safely assume that you have moved into the Stability Phase from the Start-up Phase. With the teething problems over and a steady cash…
Continue ReadingThe challenges of modern marketplace amongst other things demand a customer centric approach for companies to succeed. As our world becomes increasingly digital, user experience assumes a critical mass. Improving the customer experience lowers the operational costs, solidifies your customer…
Continue ReadingA great idea strikes, and a startup starts. You start planning about your products/services, pricing, payroll and other things. You start devoting time to your business strategy, pitch deck and marketing but not your ‘books’. But such businesses don’t last…
Continue ReadingWhen you start or own a business you are so excited, and you chalk out goals for it as well as for yourself. Trying to make decisions while juggling with these goals becomes overwhelming at times and time consuming as…
Continue ReadingBuilding a startup is no cakewalk. To develop an idea into a full-grown business beyond a solo founder is a humongous task. Several tasks are required to be handled like legal, financial, marketing, operations, intellectual property, human resources issues and…
Continue ReadingToday’s modern era is laden with highly sophisticated and refined technology, firms and businesses are no exception to this. Business apps are becoming essential and vital cog in operation of business. There are numerous products available that are used to…
Continue ReadingWorld is approaching a standstill owing to the COVID-19 pandemic. This viral contagion is mercilessly tearing down people, livelihoods and economies. Like all, businesses are also coming to a halt. This novel coronavirus, or SARS-CoV-2, has led to a near-shutdown…
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